Métricas de TikTok Ads

Coste

Inversión realizada.

CPC

La cantidad media de dinero que se ha gastado por un clic.

CPM

La cantidad media de dinero que se ha gastado por cada 1.000 impresiones.

Clics

Número de clics realizados sobre los posts.

Impresiones

Número de veces que se ha visualizado un post.

Alcance

Número de cuentas únicas que han visto esta publicación o historia al menos una vez.

CTR (%)

Click-through rate. Porcentaje de personas que han hecho clic en el anuncio después de verlo.

¿Para qué sirve?
Te da una idea de si tu anuncio es atractivo para los usuarios y si es necesario cambiar las imágenes o los textos del anuncio. Es una métrica perfecta para poder comparar campañas o tipos de anuncios.

Uso por dispositivos

Desglose del número de clics por dispositivos dividido según el sexo de los usuarios.

Edad

Franjas de edad de los usuarios según sexo.

Perfil de los usuarios

Seguidores desglosados según si son hombres o mujeres.

Cookie	Duración	Descripción
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
__stripe_mid	1 year	This cookie is set by Stripe payment gateway. This cookie is used to enable payment on the website without storing any patment information on a server.
__stripe_sid	30 minutes	This cookie is set by Stripe payment gateway. This cookie is used to enable payment on the website without storing any patment information on a server.
AWSALBCORS	7 days	This cookie is used for load balancing services provded by Amazon inorder to optimize the user experience. Amazon has updated the ALB and CLB so that customers can continue to use the CORS request with stickness.
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analíticas".
cookielawinfo-checbox-functional	11 months	La cookie se establece por el consentimiento GDPR para registrar el consentimiento del usuario para las cookies en la categoría "Funcionales".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Otras.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-necessary	11 months	La cookie se establece por el consentimiento GDPR para registrar el consentimiento del usuario para las cookies en la categoría "Necesarias".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Rendimiento".
uncodeAI.css	session	This cookie is set by Uncode WordPress theme to run the Adaptive Images system. According to their documentation, these cookies contain runtime information about the viewport and screen resolution, these data are used on any page refresh to calculate the correct Adaptive Images. No personal information are stored within these cookies.
uncodeAI.images	session	This cookie is set by Uncode WordPress theme to run the Adaptive Images system. According to their documentation, these cookies contain runtime information about the viewport and screen resolution, these data are used on any page refresh to calculate the correct Adaptive Images. No personal information are stored within these cookies.
uncodeAI.screen	session	This cookie is set by Uncode WordPress theme to run the Adaptive Images system. According to their documentation, these cookies contain runtime information about the viewport and screen resolution, these data are used on any page refresh to calculate the correct Adaptive Images. No personal information are stored within these cookies.
viewed_cookie_policy	11 months	La cookie es establecida por el plugin de consentimiento de cookies GDPR y se utiliza para almacenar si el usuario ha consentido o no el uso de cookies. No almacena ningún dato personal.

Cookie	Duración	Descripción
_ga	2 años	La cookie se utiliza para calcular los datos de los visitantes, de la sesión y de la campaña y para hacer un seguimiento del uso del sitio para el informe de análisis del mismo. Las cookies almacenan la información de forma anónima y asignan un número generado aleatoriamente para identificar a los visitantes únicos.
_gat	1 minuto	Se usa para limitar el porcentaje de solicitudes.
_gat_gtag_UA_12644124_6	1 minute	Se usa para distinguir a los usuarios.
_gid	24 horas	Se usa para distinguir a los usuarios.
_hjAbsoluteSessionInProgress	30 minutes	No description
_hjFirstSeen	30 minutes	This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid	1 year	This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjIncludedInPageviewSample	2 minutes	No description

Cookie	Duración	Descripción
_ca.60cca0dbadc99d001f1e1d18	2 years	No description
_ga_TNRJPQEGDS	2 years	No description
_hjid	1 year	This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjIncludedInPageviewSample	2 minutes	No description
AnalyticsSyncHistory	1 month	No description
cookielawinfo-checkbox-analiticas	1 year	La cookie se establece por el consentimiento GDPR para registrar el consentimiento del usuario para las cookies en la categoría "Analíticas".
cookielawinfo-checkbox-necesarias	1 year	La cookie se establece por el consentimiento GDPR para registrar el consentimiento del usuario para las cookies en la categoría "Necesarias".
cookielawinfo-checkbox-otras	1 year	No description
fgSesionId_yryhmt	5 months 27 days	No description
li_gc	2 years	No description
m	2 years	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Cookie	Duración	Descripción
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.

Cookie	Duración	Descripción
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.